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Ben Lack

Demand Generation Advisor

Ben helps our clients' Marketing teams act more nimbly and stand toe-to-toe with the fast paced world of demand generation. Whether it's handling your team's marketing and sales operations, running multichannel campaigns, and/or managing your website, our team of Marketing gurus will be laser focused on achieving high ROI. Our clients who work in clean tech, security, life sciences, software development, customer success, financial services, artificial intelligence (AI), music, entertainment, event management, media and marketing, range from startups, who have just received funding or reached product market fit, to publicly traded companies, who have more mature programs and initiatives in place.

In addition to leading successful demand generation initiatives for our clients, our team also has extensive experience leading implementations, migrations and integrations with leading marketing and sales software tools like Pardot, Hubspot, SharpSpring, Eloqua, Marketo, Autopilot, Salesforce, Outreach, Discoverorg, ZoomInfo, Drift, and Wordpress.

Ben is also the Band Leader of the Brass Animals, a national troupe of brass band musicians that perform at corporate events, private events, and weddings.

The Brass Animals have delighted audiences of all shapes and sizes at corporate and private events, weddings, and sporting events all over the country. Their sound fuses the popular New Orleans-style brass band sound with a smart blend of hip-hop, R&B, funk and pop. Typical performances include explosive renditions of recent favorites by artists like Beyoncé, Bruno Mars, Pitbull, Snoop Dogg, and Ed Sheeran, as well as their own spin on vintage classics by Louis Armstrong, Stevie Wonder, Marvin Gaye, Herbie Hancock, The Meters and more.

Ben Lack
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